Here are seven great ways to do it.
One of the toughest parts of being an
entrepreneur is finding the next opportunity to make it big in
business. There is always another opportunity coming down the road, but your
job is to distinguish the good ones from the bad ones and make smart business decisions that will set you or your
startup ahead in the long run.
There are definitely ways to go about this that
will set you ahead, and things that you can take advantage of to give you or
your startup business an edge. The following are seven ways to do just that all
entrepreneurs should be taking these opportunities if they can.
Invest in Multiple Businesses:
Most self-made billionaires are people who
invested in many different business opportunities at once instead of focusing
on just one idea. While there are also plenty of business owners who have
focused on one idea and succeeded, it is harder to do this and if you fail,
many more of your resources are lost. For the first-time entrepreneur, instead
of taking an idea from the ground up, it may be more appealing to run other
businesses and be a part of their inception, limiting your risk without
limiting your opportunity for profit.
Angel Investors:
These investors are becoming more popular than
venture capitalists in some industries, and the money that comes from them
generally has far fewer strings attached or expectations than bank loans and
money from venture capitalists. These investors can be great resources for the
entrepreneur looking to stress less about funding and focus on product and
customer loyalty and service, and angel investors are backing the market in a
way that has not been seen before.
Crowd Funding:
Another funding method that is changing the
landscape of all industries' markets is crowd funding. Sites like Kick starter
have made it possible for entrepreneurs to circumvent the need for traditional
loans and investors and instead go straight to their customers to inquire about
interest level and garner the funds necessary to produce their wares and
distribute them to interested parties. This has encouraged more innovation and
diversity in the marketplace, and has done quite a bit to level out the playing
field between competitors--and help to negate the edge that comes with being
well connected versus starting a business from next to nothing.
Startup Incubators:
The founders of startup incubators function
similarly to angel investors in that they provide many resources for a startup
to begin its journey with very few strings attached and kickback expected in
return. Though not all startup incubators operate in terms of funding, they can
provide other much-needed services like office space, professional seminars,
access to industry professionals, or access to the means of production to give
startups of all kinds an opportunity to accomplish their mission. These
programs are highly competitive, however, and your startup will need to apply
to take advantage of them.
The Social Power of the Internet:
Strategically placing your business and brand
in the center of conversations and creating a culture around your brand will
effectively separate your business from your competitions by truly connecting
to customers on issues they care about.
Foreign Markets:
Foreign markets, especially the Chinese one,
have seen exponential growth in the past few years. Any startup owners that
know how to recognize this opportunity for what it truly is--access to the
largest market on earth--will be thanking themselves all the way to the bank.
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